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    STR Market Guide โ€” Airbnb Revenue & Occupancy by City

    Guide to short-term rental revenue potential for US cities. ADR, occupancy rates, and monthly revenue benchmarks to evaluate any STR market.

    Get an STR market report

    Your Airbnb Revenue Depends on the Market, Not the Property

    You found a beautiful property. Great photos. Perfect furnishings. You listed it on Airbnb and... crickets.

    The problem isn't the property. It's the market. Too many competing listings. Too little tourist demand. Wrong price point for the area. The listing is fighting a losing battle before the first guest clicks "Book."

    Smart STR investors pick the market first, then the property. PIE's AI-powered property reports analyze STR revenue potential for any US city before you buy.

    Get an AI-powered report with STR revenue estimates for your target city.

    Get an STR market report Free preview ยท Any US city

    What This Guide Covers

    ADR (Average Daily Rate) The average nightly rate for comparable listings in the area. Based on real active listing prices, not wishful thinking.
    Occupancy Rate Average occupancy for comparable properties. Reveals whether demand justifies more listings or the market is oversaturated.
    Monthly Revenue Estimate ADR ร— Occupancy ร— 30 days. The realistic gross monthly revenue โ€” not the best-month number, the year-round average.
    STR vs LTR Comparison Side-by-side comparison of short-term vs long-term rental returns for the same property. See the real premium (or penalty) of going STR.

    "I was about to buy a condo in Scottsdale for Airbnb. PIE's market analysis showed 42% occupancy for comparable 1BRs and average ADR of $89. That's $1,100/month gross โ€” way below the $1,600 LTR rent. Saved me from a bad STR investment."

    Jennifer L. Aspiring STR host, Scottsdale AZ

    โ†’ Check if your target city allows STR with the compliance guide.

    โ†’ See the best cities for Airbnb investment ranked by revenue potential.

    โ†’ Learn the financial metrics behind STR analysis.

    Frequently Asked Questions

    Ready to get started?

    Generate an AI-powered property research report for any location worldwide.

    Get an STR market report